MoonJams.com & Lunar Records (along w/ MoonMix Studios)...is the creation of Mark Forman, whose expertise in audio recording and artist management dates to 1977. Mark is a graduate (& honor student) of Lyons Technical Institute for Audio/Radio Electronics; and enrolled in continuing studies at the Recording Institute of Detroit. He is also a seasoned studio musician and performer, dating to 1966. In 2006 he produced the Lunar Records release 'MoonWaves', by Project One. His company, Moon.Wav MusicMedia, is a digital audio & multimedia production group dedicated to the successful recording, mastering, production, promotion and distribution of select undiscovered independent musical artists. [Note: The songs and clips featured on these sites are both published & unpublished works, protected by copyright].
Artists seeking to be included on our roster will benefit from a full range of music production services...customized for their unique sound & genre...& based on their own ideas & creative input. Complete CD packages are available for performers of any musical style; produced from start to finish & encompassing all technical facets of musical, print & multimedia production. This includes: Recording, Mixing, Mastering, Track Backing, Red Book Audio CD Authoring, DVD-A Authoring, DA Post Production, CD Graphic Design, CD Promotion & Distribution, Online Music Presentation, Web Site Design & 1-Sheet Design.
At the completion of album production for our artists, CD’s will be offered for sale through our Distribution Channel (care of this site; & select third-party sites), provided that the acts have not been signed exclusively by major labels in the interim.
[Note: The creative & graphic content belonging to this site is also protected; and not in the public domain. For inquiries regarding Moon.Wav MusicMedia and/or the audio content found on this network, please contact: WavMaster@MoonJams.com.]
MISSION STATEMENT:
The 'Legacy' Musician in the Digital Era:
A look at where we’ve been…where we are; & where we’re going
Between 1929 (when Harry Nyquist published his sampling theorem for digital audio processing) and 1981 (when the Phillips corporation demonstrated the Compact Disc)...artist's had one choice for the recording of their music ...analog tape. Tape had a beautifully characteristic signature sound; and was also somewhat forgiving for the artist who played and sang too loud. But it also exibited another characteristic: noise. So when the development of a binary number system to digitize analog music came about...offering zero mechanical noise & true fidelity...(along with noiseless reproduction capabilities)...the digital audio age for the sound-savy musician was born.
By the late 1980’s the Compact Disc emerged as the logical replacement for the long cherished record Album; and the technology to turn analog recordings into their digitized counterparts was beginning to now develop at an ever rapid pace. The "Audio & Music Creation Software" revolution (in the form of Digital Audio Multitracking (Recording), Editing & MIDI Sequencing computer applications) sprang to life during this period. At first, basic programs served the needs of digital music students to have audio workstations available on their Mac’s & IBM’s (so as to gain freedom from the multiple-user, lab-bound mainframes found at the universities they attended). But later, as it was realized that a growing market of 'digital musicians' were eager to record their work at the project studio level...& as recording & mastering studios began to go digital...the technology came smashing to the forefront.
By the mid 1990's...with the perfection of programming architecture interleaved with time-division multiplexing...and with digital processing and storage capabilities reaching new boundaries (along with professional quality audio cards becoming everyday accessories for the home computer)...Digital Audio Workstations (DAW’s) capable of complex tasking had become an established reality. During this period, the three prominent Digital Audio Editing software applications were Digidesign’s Sound Designer, Steinberg’s WaveLab; & Sonic Foundry’s Sound Forge. The most popular Multitrack Recording/MIDI Sequencing software applications from the same period were MOTU’s Digital Performer, Steinberg’s Cubase; & Twelve Tone Systems’ Cakewalk Professional. [Digidesign’s Sound Tools (lacking at the time in MIDI authoring capabilities), had also become the number one choice in Apple/Mac-based recording studios world wide.]
Today, only a decade or so down the road…we look on in astonishment at how far this industry has progressed. Sound Tools II eventually developed into the immensely popular Pro Tools...Cakewalk now leads the Windows-based world w/ SONAR...and Cubase & Digital Performer are alive and flourishing (as are a number of other quality mainstream apps…Logic, Reason, Nuendo, Live, etc.) With the advent of DSP (Digital Signal Processing), API (Plug-In) technology (in both hardware and software form); and the development of seamless integration between hardware control surfaces and software applications (as well as the interfacing of conventional analog signal processing gear with software workstations)…professional quality digital recording that was once the sole realm of the audiophile engineer has become a neo-scientific art form attainable by the contemporary digital musician. Native DAW's and stand-alone dedicated hardware systems now compete widely; and their recording/mixing/editing tools, GUI (graphic interface) quality and audio engines (core, bus and summing architectures) are now almost on a par throughout major manufacturer’s product lines. And with major improvements in the quality of analog to digital conversion (ADC) and the component circuitry of audio interfaces...as well as stunning advancements in CPU speed & core multiplicity; memory; bus; and disc drive speed & capacity...the sky is no longer the limit for the digital recordist.
And so...our pledge: It is on the classic analog heritage and new found digital possibilities that Moon.Wav MusicMedia forms its mission. Our goal is to merge the sonic character of the 60’s & 70’s with the bit stream technology of the present…thus allowing artists who came of age before (and during) the transitional era to connect their musical roots to the digital future. For the archetypal musician who developed his craft during that magical analog period (or the contemporary musician who appreciates it)…and who now wishes to recreate and further develop that signature sound with the digital tools of the future…we pledge our production, promotion and distribution efforts.
Mark Forman, 06/2007